Caykur

Caykur

New set of premium bags for the main tea company in Turkey. Nadidem ("my precious") and Elek Alti ("first harvest") come from premium tea-leaves selections, usually picked by women in a precise festive time of year (early spring). Both the brands represent the top quality essence of Turkish tea.

Cellini: a successful rebranding story. Up Gualtieri Brand & Product Repositioning

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