FIAT 500

FIAT 500
FIAT 500
FIAT 500

#Automotive

# Accessories

# Branding

# Design

FIAT Group

FIAT 500

The new FIAT 500 has been defined as a contemporary myth since the very beginning. We designed sine-shaped and smooth curves for the double shell, marking the volumes of the internal objects with a solid and distinctive language.
 
We have been involved in developing a packaging solution for the range of accessories: 7 distinct products that reflect the design of the 500 and its modernity. We decided to use thermoformed plastic: a shell of white ABS which contains the product and, on top of it, a clear plastic overpack PET to play with lights, reflections and transparencies.

The pack perfectly matches the product: it is printed with the exact form of the product inside. This was determined by our tenacious search for smooth curves, unexpected and ultra-modern lines accorded with the car.