FLEBION

Flebion
Flebion
Flebion
Flebion
Flebion

Galenia

FLEBION

THE COMPANY

Galenia Biotecnologie srl, italian company of research and cosmetic products development, was founded in 2003 aiming to offer cosmetics and paracosmetics as a complete and functional solution to skin care with the brand Galenia Skin Care.


THE CHALLENGE

Ideate and develop a packaging restyle able to attract the consumer, in an environment full of messages and colours, keeping the same authority “as if it has been prescribed by a doctor”.
The pack must transmit the experience and Galenia’s continuous research through a modern and premium image, without losing its characteristics which make it a high quality, natural medical product.

Packaging study and development:
The materials are improved comparing to the original version with illuminating elements on pack, maintaining its elegance and graphic cleanness that distinguishes the brand’s personality.

Logo restyling and font customization. In a game of lines and colours, the letter “O” ideally illustrates the product’s nature: to favour the microcirculation.

The icons at the bottom of the pack distinguish majorly each product’s peculiarity. A stylized leaf highlights the vegetal extract ingredients, the revisited sunrays framing the UVA and UVB protection factors and a composition of little dots signs the food supplement pills.