MARTINI ICONS

Martini Icons
Martini Icons
Martini Icons
Martini Icons
Martini Icons
Martini Icons
Martini Icons
Martini Icons
Martini Icons

#Beverage

# Branding

# Design

Martini & Rossi

MARTINI ICONS

The launch of the new Martini's bottle was followed by a series of collateral branding events.
We were asked to come up with a branding strategy to strengthen Martini's cocktail attitude with the 3 glasses and the new bottle.
The project involved thousands of bars all over Italy.  

CLIENTS FEEBACK

CLIENT: Martini & Rossi
PROJECT: Martini Icons
Martini Soda
For the launch of the new Martini bottle we have commissioned a limited edition POS materials aimed at defining three distinct ways of drinking for three different cocktail glasses. The outcome has been fascinating: ARC'S created special invisible glasses through which we gave full relevance to the product. The campaign turned out to be a success in terms of retail-marketing all over Europe.
(Giorgio Bertolo - Marketing Manager Martini Italia)