MIREY ARTIC BOX

Mirey Arctic Box
Mirey Artic Box

Mirey hosiery

MIREY ARTIC BOX

A new special box for Mirey.
Very warm leggings, expressly realized for the cold Russian winter.
Thanks to the inner layer, the leggings retain heat by allowing women to stay warm and comfortable for a very long time over winter.
The client needs to move forward from the former old-fashioned style and become more relevant and appealing to a modern and youthful target. First of all we put together technology and smoothness through a new iconic language.
Then we improved the communication hierarchy to make the packaging talk straight
to the target. The new product has been enthusiastically welcomed from a wide base of consumers among russian women.