MIREY TIGHTS

Mirey
Mirey
Mirey
Mirey
Mirey
Mirey
Mirey
Mirey

#Hosiery

# Branding

# Packaging

# Design

Mirey

MIREY TIGHTS

(Full project story and more images available here

An interesting project of brand identity for a growing Russian company. Our intervention has explored and created the concepts and personality of 5 categories for more than 40 products, previously indistinct. The design project has positioned Mirey within the field of aspirational Russian brands for a larger base of consumers.
 

CLIENTS FEEBACK

CLIENT: Mirey
PROJECT: Mirey Tights
Mirey was an old-fashioned brand with something like 40 types of products very different from each other (sporty, modeling, fashion, sexy, comfortable) but with no visual boundaries between them. ARC'S has realized the overall restyling of the brand moving from a thorough analysis of the range personality. The outcome is a very strong family of products featuring different details and peculiarities. The sales results have proved to be excellent.
(Anastasia Rogacheva - Mirey Marketing Manager)