Nutella Esperienza Italia 150
foto nutella
Nutella Esperienza Italia 150
Nutella Esperienza Italia 150
Nutella Esperienza Italia 150


# Packaging

# Design

Ferrero Italia


A very original project which has recorded unprecedented peaks in sales after launch on to the market, as well as great visibility both online and offline.

We have interpreted the collection of Nutella's glasses for the 150th Anniversary of the Italian unification celebrating the many excellences of Italy and the Italians. Arts, design, landscape & architecture, history are the chosen topics.

Nutella Esperienza Italia 150 embraces all Italians as one big family.

For this work ARC'S won a special prize at Dieline Award 2011.


CLIENT: Ferrero Italia
PROJECT: Nutella Esperienza Italia 150
Nutella Carnival
Nutella is a love-brand for millions of families around the world. On the occasion of the 150th anniversary of the Unification of Italy, we've decided to realize a limited edition packaging celebrating the event and symbolically blending Italian history and families. ARC'S has interpreted the project with style and creative innovation, helping to mark a great achievement in terms of sales and market penetration. A few weeks after its launch, the success of the operation required an immediate increase in production.
(Sarah Branduardi - Nutella Senior Brand Manager)