WONDER BEAN GUM

Wonder Bean Gum
Wonder Bean Gum
Wonder Bean Gum
Wonder Bean Gum
Wonder Bean Gum
Wonder Bean Gum

Intermar

WONDER BEAN GUM

Bean gum is simply the first bean-shaped gum to appear in the Turkish marketplace.
This was the first collaboration between ARC'S and Intermar Gida, a renowed Turkish company in the confectionery field.

The aim of the project has been to introduce a new product and two new brands and to highlight the distinctiveness of Bean Gum in a crowded and competitive market. Planning and strategy had a fundamental role in developing the right concept and communication positioning for the brand.

The result is a line of unique packs with a very funny, colourful, yet essential line and few vintage-like elements. This is the brand that now everyone wants to try out.

CLIENTS FEEBACK

CLIENT: Intermar
PROJECT: Wonder Bean Gum
Jelly Beans
Our objective was to create a totally new range of confectionery products based on the "Wonder Beans" core theme. Since the product category came out to be totally new to the Turkish consumers, we needed the packs to be visually impactful and distinctive. Thanks to ARC'S we have launched 9 references successfully. Working with a perceptive and creative team like Arc's made the work way easier.
(Aycan Totkanli - Marketing Manager Intermar Turkey)