WONDER CHOCO BEANS

Wonder Choco Beans
Wonder Choco Beans
Wonder Choco Beans
Wonder Choco Beans
Wonder Choco Beans

#Confectionery

# Candy

# Packaging

# Design

Intermar

WONDER CHOCO BEANS

Our task was to design a new packaging for Choco Beans, enhancing brand awareness and highlighting distinctive features of the product, expressed by the combination of two main ingredients: dark chocolate and fruit.
 
Since the beginning, we meant Choco Beans as quick moments of joy to get away from daily stress while enjoying a sweet reward. 
We decided to avoid designs and artworks aimed at a specific and narrow niche (such as teens and kids) and instead we focused on a wider perspective. The aim was to communicate an eclectic and unexpected product designed for a smart audience of youthful people. We had to shift the product image from junkfood to "special treat".
 
The outcome is a more dynamic and engaging appeal for Choco Beans compared to its closest competitors. We communicated a colorful and dynamic mood through a refreshing approach based on sensoriality, emotional engagement and a strong emphasis on quality.
 
The new pack talks now to an audience of interesting people who like to stay ahead with everything new. It talks straight to the kid in all of us. 
It promises a joyful and tasty experience.