ACTIMEL, DANETTE and FIGC: a winning team!

Danone

ACTIMEL, DANETTE and FIGC: a winning team!

We have worked with two of the main Danone’s brands to create a strong partnership with the Italian National Football Team with a multi-channel campaign featuring both physical and digital assets.

We have created a new Special Edition Pack in which the iconic Actimel bottle got dressed with the famous Azzurri shirt.

Over a year full of activations, with Instagram Filters, LED displays through all the Country, gadgets and a successful Shopper Activation that culminated with Italy’s victory at Euro 2020!

CRT GROUP Up Disaronno global identity

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