Çaykur Green Tea

The leading tea manufacturer in Turkey

Their portfolio includes iced tea, green tea, organic, and black tea. Çaykur has 45 tea processing factories and one packaging factory.

They asked Arc’s a delicate Green Tea packaging restyling based on the following marketing needs:

• Establishing a family look
• Overall simplification
• Improving shelf impact
• Exploit pure and healthy attributes of green tea
  
  

The result is an impactful range of products with a clear on-pack information architecture to stand out on shelves and exploit product features.

Range name and visual design are perfectly balanced on the front of the pack:

• Around 50% of the space is dedicated to the product’s name, Her Dem Yesil, evergreen in Turkish;
• Around 50% of the space is left for flavors and preparation methods.

100% simple, premium, and consistent design.