Starting from the brand’s heritage in foot and leg care, Arc’s redesigned the Podovis cosmetics range to bring together functional efficacy and a more contemporary idea of wellbeing. The new system enhances the brand’s key assets, from the iconic foot-shaped pack to the natural ingredients and Swiss cosmetic formulas, while making the benefits easier to understand at first glance.
The result is a restyling that strategically translates Podovis’ USP into packaging language, helping the brand stand out from more medical-looking competitors and speak to a target looking for effective, simple, and pleasant self-care rituals.
