While Polase had begun repositioning itself through contemporary ATL campaigns, its packaging had remained unchanged, still rooted in a different tone of voice. This disconnect gave rise to the restyling project.
Arc’s addressed the need to align Polase’s aesthetic with its new communication strategy, without compromising its recognizability on the shelf.
The solution lies in a “dopamine design” approach: an aesthetic with a strong emotional impact that reflects Polase’s unique positioning not only as a market leader, but also as a love brand.
