Ferrero

Tic Tac Global
Choose Your [Next] Match

A Strategic Influencer Activation

When Tic Tac tapped us to spice up the flavor game and prove they’re anything but predictable, we jumped right in. We cooked up and served the ultimate kit for influencers to present our minty friends’ latest campaign: “Choose Your Next Match”.

Tastebuds were tingling, each new flavor was battling to get the throne, fans and communities were fired up and ready to go. The influencer kits were a double-sided delight. On the left, five fan-favorite, local flavors reminded everyone that Tic Tac truly has something for every taste. On the right, the “Next Match” lineup brought five fresh twists, and armed each influencer with a playbook to rally their communities to go and vote for the new limited-edition flavor. With shareable content to keep their followers excited, each flavor got its time to shine—and the fans got their say.

Built for the global Tic Tac team, the kit brought an international soul but kept things local. Not only did every market add its own twist, but we adapted each box to suit regional tastes and needs. Whether they were cheering for dragon fruit or lemon sorbet, every fan became part of the flavor showdown, taking Tic Tac from the shelf to the center of the conversation.

Take a peek at how we brought fun back to flavor.