The "44" naming ensues from the special "44° Parallel" where the harbour activities take place (Marina di Varazze: 44 ° 21 '15N). The geographical reference introduces the area in a simple and direct way, by suggesting a venturous link to the world of sailing. The numerical choice stands out as strongly distinctive among the major national sailing events. Visually the sign easily matches the Comet sails angular shapes.