To introduce Crodino's new 17. 5 cl bottle — a fresh take on the aperitivo tradition — we embarked on a bold multichannel activation designed to captivate Generation Z. This audience, always seeking vibrant, alcohol-free alternatives, naturally aligns with Crodino's lively and carefree spirit.
Our approach began with a strategic deep dive into what excites and resonates with this demographic. A Nintendo Switch was chosen as the prize, but we added a twist — a custom case featuring Crodino's iconic gorilla, transforming a gaming device into a fashion statement. This clever integration seamlessly blended brand values with the desires of our target audience.
In-store, we amplified the campaign’s energy with displays that radiated the youthful, inclusive vibe of Crodino's new visual language. The experience didn’t stop there; we crafted a fully immersive shopping journey, enhanced by digital content and special video installations at key points of purchase, ensuring that Crodino's message was unmissable across every channel.
This project allowed us to bring together our expertise across various media, creating a cohesive and engaging campaign that resonated deeply with the target audience. It was a rewarding experience demonstrating our ability to deliver innovative solutions while fully embracing the creative potential of a multichannel approach.
