Italgas is an important brand with a global presence and an ever-growing number of sub-brands. A brand of this caliber requires daily support to manage its global activities. In these last years, Arc’s has therefore become a trusted partner, in charge of developing every aspect of the Italgas identity and visual world.
For instance, we refined the Italgas logo to reflect a more contemporary and institutional identity. The sunburst element has been removed, while the original pictogram has been preserved, ensuring continuity with the brand’s heritage. The result is a cleaner, more authoritative symbol, easier to apply consistently across all corporate materials and touchpoints.
A series of technical names and visuals has been developed to give structure and recognition to Italgas’ in-house innovations. Among them, Nimbus has become an emblematic example, a product that, over time, has evolved into a true symbol of the brand’s technological excellence.
A range of materials and identities has been created to support internal initiatives, such as corporate marathons and engagement events. These occasions serve as opportunities to express the company’s values, strengthen team spirit, and experiment with new graphic languages consistent with the Italgas brand identity.
A series of on-site panels has been designed to visually elevate Italgas worksites: the places where much of the company’s business takes shape through the construction of the network. These materials enhance visibility, convey professionalism, and bring the Italgas identity directly into the field.
Our creative work has also taken shape in the digital space, from small campaigns promoting school–business partnership programs to impactful visuals supporting the company’s commitment against gender-based violence. Each initiative translates Italgas’ values and brand identity into the digital world, ensuring coherence, relevance, and social responsibility across every channel.
A fully branded fleet of vehicles and work equipment has been developed to represent Italgas on the move. Beyond functionality, these assets serve as a powerful visibility tool, reinforcing brand presence across the territory and conveying a consistent, professional image in every operational context.
Finally, we have managed the development of multiple sub-brands, both internal, supporting employee initiatives while preserving the strength of the Italgas identity, and external, designed to expand the brand into new business areas. This structured approach ensures coherence, credibility, and strategic flexibility across the entire Italgas brand ecosystem.
