Following the acquisition of Omia from Manetti Roberts & C. in 2019, we repositioned the brand around its core values: natural beauty and respect for the environment.
The brand name has evolved from Omia Laboratories to Omia Laboratori Ecobio. In this way the Italian origin of the brand is clearly communicated. Moreover we give more relevance to the purity of the raw materials used and to the expertise behind the creation of each product.
Transparency, simplicity and clarity were the primary focus in the design of the new packaging range.