FIAT

FIAT 500

A packaging solution for the range of accessories: 7 distinct products that reflect the design of the 500 and its modernity. We decided to use thermoformed plastic: a shell of white ABS which contains the product and, on top of it, a clear plastic overpack PET to play with lights, reflections and transparencies.

The pack perfectly matches the product: it is printed with the exact form of the product inside. This was determined by our tenacious search for smooth curves, unexpected and ultra-modern lines accorded with the car.