Gualtieri Brand & Product Repositioning

Cantina Sociale Gualtieri

Gualtieri Brand & Product Repositioning

Gualtieri is one of the biggest Lambrusco wine cooperative. They produce many kind of Lambrusco but with a kind of mess of information in they label and without the perfect alignment price/quality/design.

They asked Arc’s to re-design their product architecture and identity to better differentiate the single ranges of wines adding overall some premiumness to their products.

They have the chance to use the Antonio Ligabue painting on the label because he was born in the city of Gualtieri.

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