A new player enters the energy arena: GEOSIDE is the new ESCo of Italgas, born from the merger between Seaside and Fratelli Ceresa. The company focuses on tailor-made energy efficiency solutions for companies, institutions and the public sector.
The brand visual identity is characterized by a sign that becomes a system. The illustrated “e” represents the three brand pillars - energy, efficiency, environment - and it is the portal to a wider symbolic world, multidimensional as the complexity of the solutions proposed by the brand.
The adv campaign was published in the main national newspapers and it was launched in a digital campaign. The adv explores the idea of a new Earth-friendly age, superior to the present only human centric society.
A brand and corporate identity project that will mark the communication of a major player in the national and international energy sector.