The famous roasting company in Turin, renowned for the organoleptic quality of its products, brought us a brief that was as clear as it was challenging: to bring all the quality of Costadoro coffee blends from the bar counter to the supermarket shelf, adding charm to the intrinsic quality of coffee with an impactful aesthetic.
Thus three new references dedicated to large-scale retail were born, of which two – Decaff and Respecto - are already a benchmark for the bar channel while Brasile is the new single-origin 100% Arabica.
The axes of the design project are illustration and typography, played with strongly contemporary and unusual tones of voice for Costadoro's classic minimalism, being able to shape a consistent family feeling and at the same time to give maximum personality and standing to the individual package.
