Wake up. Open your eyes. Hit snooze. Brush your teeth. Get out and start your day.
Morning routines kind of look the same to all of us. But there’s a certain type of people, those who bask in the morning sunshine, who noticed a piece was missing: BREAKFAST!
Earlier this year, we helped create Quelli della Colazione® from scratch, including the name, identity, and tone, to celebrate the many ways Italians enjoy breakfast and to bring Nutella® and Kinder® under one roof.
The next step was bigger: turning that identity into Ferrero’s first long-term digital engagement platform. A place to play, return, and feel part of a community.
The goals were clear: engage 8.1 million Italian families, move from single campaigns to year-round interaction, and connect two love brands (plus many mini-brands) in one coherent world.
