Cambio Borgarello is an historical gold retailer and money changer born in Turin in 1895. The company crossed the centuries with brilliance and firmness, by representing a solid headquarter of competence for local investors and collectors. ARC'S has been involved by the family owners as selected branding agency for a significant assignment. The clients asked to bring new light to the Cambio Borgarello general image, demanding a wise brand restyling and a new set of corporate materials. The agency has approached the task with a deep sense of respect for the honorable company history, by extracting lymph out of details and unlocking its historic potential and golden tradition.