Mirey: Hosiery, Underwear and Artic Box

Mirey

Mirey: Hosiery, Underwear and Artic Box

A new range of underwear and hosiery for Russian stylish and young women and the output is a fresh and iconic new player in the market. Mirey brand  wants to satisfy Russian consumers who believe that foreign product is much better then the domestic one. The mission is make every woman sexy, comfortable and elegant at the same time. Mirey positions itself as the brand able to fit everybody's needs in terms of quality and beauty, being stylish and cool through an affordable expense. The product architecture is made of three range: Hosiery for every occasion -  Underwear: young and sexy - Arctic Box: comfortable and warm.

Up Gualtieri Brand & Product Repositioning

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