A very original project which has recorded unprecedented peaks in sales after launch on to the market, as well as great visibility both online and offline.
We have interpreted the collection of Nutella's glasses for the 150th Anniversary of the Italian unification celebrating the many excellences of Italy and the Italians. Arts, design, landscape & architecture, history are the chosen topics.
Nutella Esperienza Italia 150 embraces all Italians as one big family.
For this work ARC'S won a special prize at Dieline Award 2011.