Their portfolio includes iced tea, green tea, organic, and black tea. Çaykur has 45 tea processing factories and one packaging factory.
They asked Arc’s a delicate Green Tea packaging restyling based on the following marketing needs:
The result is an impactful range of products with a clear on-pack information architecture to stand out on shelves and exploit product features.
Range name and visual design are perfectly balanced on the front of the pack:
100% simple, premium, and consistent design.